IP Partner Angelo Mazza Featured on Tracer Talks Discussing Cybercrime in the Luxury Goods Market

IP Partner Angelo Mazza is featured in Tracer Talks Episode 5: Fighting Cybercrime in the Luxury Goods Market. Angelo and Tracer CEO Rick Farnell delve into the emergence of “dupe culture” and its market impact.

In this episode, Angelo Mazza discusses the challenges and trends in brand protection in the luxury goods market. He highlights the increasing sophistication of counterfeiters and the changing attitudes towards counterfeit products. The role of AI in brand protection is also explored, with both the potential benefits and challenges it presents. The conversation covers various platforms where counterfeits are sold, the importance of investment in brand protection, and the metrics used to measure success. Rapid-fire questions at the end provide some fun insights into Angelo’s personal preferences.

Watch the full video now: https://lnkd.in/gtwUdmxK