Case Studies
tailored approach
Forward-Thinking Strategy
Our client’s popular retail products were being refurbished with non-genuine parts and sold as genuine used products while retaining their original trademarks. Ahead of the curve in our development of brand protection strategies, we established well-recognized case law that expanded the scope of what can be considered counterfeit and allowed us to provide more comprehensive enforcement programs for our clients.
Challenge
Our client’s popular retail products were being refurbished with non-genuine parts and sold as genuine used products that retained their original trademarks.
Solution
We proved that trademarked goods which have been significantly altered, refurbished or reconditioned are infringing or counterfeit. Our case law is often cited and significantly expanded the scope of what can be considered counterfeit. This forward-thinking strategy provided more enforcement for all of our clients.
