Maja Szumarska to Speak at the Women’s IP Forum on Winning the Battle Against Counterfeits

About the Session:
Counterfeit products are an enormous problem for businesses all over the world, from consumer goods, to software, to pharmaceuticals, counterfeits have become nearly ubiquitous. Counterfeiters easily (and conservatively) cost brand owners hundreds of billions of dollars each year.  Given the low risk of getting caught, high profit margins and often uncoordinated enforcement regimes, fighting counterfeits is an ever-growing challenge for brand owners.

In what feels like a game of whack-a-mole, brands must constantly fight to keep out nefarious actors who often offer inferior or even dangerous goods. In search of solutions and strategies, this panel will, among other things, discuss: (1) The latest schemes and operations of international counterfeits that brands need to guard against; (2) Working with governmental agencies and border authorities as a part of an effective global strategy; (3) The problem of social media and e-commerce platforms contributing to transactions of counterfeit products, and what brand owners can and should be doing; and (4) The growing problem of counterfeits in developing markets.